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What should a brandname do when a shopper abandons their cart but the brand still wants the sale? The top thing is to send the customer an email with a discount for the Crop Top T-Shirt Female Solid Cotton O-Neck Short Sleeve T-shirts for Women High Waist Slim Short Sport Blanc Femme T-Shirt in the basket. The second most effective thing is always to send an email without a lower price. That raises the question of how flexible do you want to be about your price? How important is it to acquire price integrity and will consumers get trained to let a cart sit until you send them an email giving a discount? Those are hard questions involving key technique questions. So often it is alluring to do what you have to do to discover the next sale but often that comes at the expense of future growth.
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